The customer is the most important person in any business.

Customers aren't dependent on us. We're dependent on them.

Customers aren't an interruption of our work. They're the purpose of it.

Customers do us a favor when they call. We aren't doing them a favor by serving.

Customers are a part of our business, not outsiders.

Customers are not statistics but flesh-and-blood human beings with emotions like our own.

Customers are not persons with whom to argue or match wits.

Customers bring in their wants. It's our job to fill them.

Customers deserve the most courteous, attentive treatment we can give them.

Customers are the lifeblood of every business.